Exec Team

Paul is a founder, operator and commercial leader with experience building, scaling and exiting UK businesses. He founded and scaled a major Out of Home media operator, growing it from an early-stage business into a recognised force in the UK market, increasing revenue from around £500k to more than £18m and leading a team of more than 60 people. His background spans commercial strategy, brand building, sales leadership, technology adoption and the practical realities of taking ambitious ideas from concept to market.

As Founder and CEO of Planetary Minds, Paul brings the commercial drive behind the platform's mission: to use AI and human expertise together to help tackle complex climate and nature challenges. His previous support for organisations such as Yorkshire Dales Millennium Trust reflects a long-standing interest in conservation and environmental protection, while Planetary Minds brings that interest together with his belief that technology, evidence and expert review can help move better ideas closer to real-world action.

Joel is a commercial and operational leader with more than 20 years' experience building, scaling and transforming technology-enabled businesses. He has held senior leadership roles across media and digital businesses, with responsibility for strategy, P&L, go-to-market, partnerships and revenue growth. Joel advises Planetary Minds on its commercial model, sector focus and market entry, helping translate its scientific and technological capabilities into valuable solutions for investors, businesses and organisations tackling complex climate and nature challenges.

For the past 10 years Francesca has helped brands build authority online through content marketing and digital PR. By developing campaigns that combine search insight and storytelling, her work has not only featured in some of the world's most recognised media publications, but has also helped brands improve their visibility across both traditional and AI-driven search, strengthen their credibility, and build lasting awareness with their target audiences.

Francesca was also responsible for pioneering an influencer programme in one of the UK's largest travel brands, working with international tourist boards to highlight small businesses and experiences across Europe. Outside of work, Francesca is an outdoor enthusiast with a strong interest in conservation and sustainability. She has participated in environmental volunteering projects in the Amazon rainforest and contributed to planting trees internationally through personal fundraising efforts.